A well-integrated African E-commerce industry would cover over a billion people,
making it one of the most significant e-commerce industries in the world. It has the
potential to turn us into leading producers and not just consumers of externally
produced goods and services and of course fast track the African regional economic
integration agenda. Well harnessed, the African e-commerce industry also has the
potential to boost inclusive labour markets since African demographics represent a
significant opportunity especially for the young who could be producers, providers of
services and goods, consumers, retailers and workers.
